Samantha Wasser, the founder of restaurants by Chloe and The Sosta, has much to teach the world about female entrepreneurship and unique branding. Interviewed by Rebecca Minkoff for an ongoing series pioneered by the designer herself, Wasser brought a bright, new energy to the Rebecca Minkoff store in SoHo tonight.
Minkoff is doing something new in the fashion industry - and she knows it. Her monthly interviews with powerful women from all industries aim to connect and empower females from all realms. Her intimate gatherings -- open to the public -- dispel any misconceptions that Minkoff holds herself on a pedestal, as people often fear that designers do. Her only goals are to create and to inspire, especially in the fast-paced fashion field today. She firmly believes that, “a career is not something you get to click,” but it is something that takes time, effort, and true persistence. Many people have grown accustomed to the notion that progress and satisfying results come at the blink of an eye - but this could not be further from the truth.
Wasser’s success began when she recognized that in order for a business to thrive, it must fill a niche that no other brand does. Her concept with the foundation of by Chloe was to create a memorable, quick, hip, and healthy restaurant that she and her friends would genuinely enjoy going to. No fast-casual or vegan restaurants existed in the marketplace at the time, so Wasser knew exactly what she wanted to do; and even today, Wasser never stops pushing herself. She consistently strives to build her brand, because she knows that a business is so much more than it’s logo. One of the key ways Wasser does this is by regularly changing the packaging in her restaurants. The quirky materials are fun and interactive, but also maintain a recognizable image that continues to set her brand apart.
Both Rebecca Minkoff and Samantha Wasser understand the importance of female entrepreneurship and leadership within all industries today. While Minkoff focuses on fashion and Wasser specializes in food, both women teach society about the importance of supporting fellow females and the value that can be found in applying hard work in order to achieve one’s dreams.
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Article by: Ellie Kim, Writer at SOUL